Kristina Jovanovic's profile

mts&EXIT

Kristina Jovanovic
•
mts&EXIT

In terms of image, mts faces challenges to appeal to younger generation. The brand decided to connect with young users at the place relevant to their culture and needs – popular Exit festival.
Through the use of Augmented Reality (AR) technology and a simple mobile app, mts made Exit come 
to life by placing specially illustrated animation triggers all over the venue and cool merchandize. 
The brand succeeded in upgrading the experience of the festival thus clearly distinguishing itself from numerous other brands and content.
For the first time, young people purposely looked for mts stands and activations. Thousands have downloaded the app, sharing the experience online and creating volumes of social media content 
and visibility for the brand among their peers.
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Advertising agenci art direction branding campaign Exit festival graphic design ILLUSTRATION MTS
Agency: McCann Belgrade 
Client: mts
Creative Director: Vladimir Ćosić
Art Directors: Kristina Jovanović,
Copywriter: Sandra Stojanović
Strategic planner: Marija Stošić
Account: Jelica Jauković, Jelisaveta Živanović, Marija Stamenović, Nenad Mojsilović
mts&EXIT
Published:
Kristina Jovanovic's profile

Owner

Kristina Jovanovic's profile
Belgrade, Serbia

mts&EXIT

In terms of image, mts faces challenges to appeal to younger generation. The brand decided to connect with young users at the place relevant to t Read More

Published:

Tools

Creative Fields